Lachlan McKnight from Legal Vision discusses the impact of the Australian Privacy Principles on the local Real Estate Industry … affecting its capacity for direct marketing to consumers, and introducing huge penalties for violations of the APPs.
Late last year we covered Genevieve Toop’s article about the incentives being offered by online and data-capturing companies. We took it a step further outlining the volume of information that the real estate industry collects on a daily basis. Under the Australian Privacy Laws the information collected must be relevant and they must disclose how they will use that information. Once taken it is their responsibility to store it securely and when it is no longer required, destroy or de-identify this personal information.
In the Legal Vision article, they further discuss the implications on the industry:
- What areas of the real estate industry do these new laws affect?
- Do I have to provide all government related documents?
- When is disclosure of my personal information allowed?
- What information are real estate agents not allowed to request?
Read the full article on the Legal Vision website.
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